Support the Okanagan, BC Wildfire Relief
Stand With the Okanagan
A place we love. A community that needs us.
Why This Matters
For our family, the Okanagan has always been more than a destination.
Growing up in Vancouver, some of our most treasured memories were made during summer road trips to the Okanagan Valley. We'd gather with family and friends and make the journey through Kelowna, Summerland, Penticton, and Osoyoos—swimming in the lake, visiting local wineries, sharing long dinners, and creating memories that have stayed with us for decades.
Today, those same communities are facing an unimaginable challenge.
Thousands of families have been forced from their homes. Communities throughout the valley continue to face uncertainty as firefighters work tirelessly to protect lives, homes, farms, businesses, and vineyards.
The majority of Kascadia Wine Merchants' Canadian portfolio comes from British Columbia's Okanagan Valley.
These aren't simply wineries we represent.
They're people we've come to know, communities we've visited, and places that have helped shape our story.
The Okanagan Today
Communities currently impacted include:
• Kelowna
• West Kelowna
• Peachland
• Summerland
• Penticton
• Okanagan Falls
• Osoyoos
While many wineries remain temporarily closed or under evacuation orders, it's the people behind these communities—the families, volunteers, hospitality workers, teachers, orchardists, firefighters, healthcare workers, and local businesses—that remain at the heart of this story.
How You Can Help
We believe there should never be just one way to help.
Choose whichever feels right to you.
Shop British Columbia Wines
From now through Sunday, Kascadia Wine Merchants will donate 15% of every British Columbia wine sale to the United Way BC Wildfire Recovery Fund.
By choosing a bottle from British Columbia, you're helping support wildfire relief while celebrating the remarkable producers who continue to call the Okanagan home.
Donate Directly
You don't need to purchase a bottle to make a difference.
If you'd like to contribute directly, we're proudly supporting the United Way BC Wildfire Recovery Fund.
For complete transparency, we've also included the Province of British Columbia's official emergency information page, which provides additional trusted organizations supporting wildfire relief.
Province of British Columbia Relief Resources
Our Winery Partners
This campaign represents the incredible producers who have trusted Kascadia over the years.
Every bottle tells the story of the people who grow it, craft it, and share it with the world.
Our Commitment
Kascadia Wine Merchants will donate 15% of every British Columbia wine sale made between August 11–16, 2026 directly to the United Way BC Wildfire Recovery Fund.
Customers who prefer to donate independently are encouraged to do so using the links above.
About the Okanagan
The Okanagan Valley is internationally recognized for producing some of Canada's most celebrated wines.
Its unique climate, warm summers, glacial lakes, and dedicated growers have made it one of North America's premier wine regions.
At Kascadia Wine Merchants, we're honoured to share these wines—and their stories—with customers throughout the United States.
Stand With the Okanagan
Whether you purchase a bottle, make a direct donation, or simply share this page, thank you for helping support the communities that make the Okanagan so extraordinary.
❤️ Donate
Frequently Asked Questions
Where will the donations go?
15% of every British Columbia wine sale will be donated directly to the United Way BC Wildfire Recovery Fund.
Can I donate without purchasing wine?
Absolutely. We've included direct donation links and the Province of British Columbia's emergency resource page.
Why is Kascadia supporting the Okanagan?
The majority of our Canadian wines come from British Columbia, and the Okanagan has been part of our family's story for decades.
When does this campaign end?
Sunday, August 16, 2026.
