About Kascadia
Redefining North American wine — one bottle at a time
The first wine club and online shop in the U.S. to carry wines from Canada, the United States and Mexico.
Our story
A curated celebration of North American terroir
Kascadia was founded by VJ Gandhi to share the wines that shaped her sense of place and belonging.
After moving from British Columbia to California in 2014, she saw room for something slower and more intentional in the American wine space — an invitation to gather, unplug and taste what actually matters.
Here, wine isn't about status. It's about bottles that bring people together and carry meaning rather than a price tag. Long dinners. Last pours. Wines for living fully, feeling deeply and savouring slowly.
What we choose
If it feels a little different, it's probably worth drinking. Authenticity will always look a little strange to people who are pretending.
Why Canada
Cool-climate elegance, finally getting its due
The Okanagan Valley, Niagara Peninsula and Prince Edward County are earning global recognition for grape diversity and precision-driven viticulture. Growers have spent decades lowering yields and matching varietals to the microclimates and soils that suit them.
What comes out of it: bright acidity, bold aromatics and expressive terroir — racy Rieslings, structured Pinot Noirs, serious sparkling wine and icewine that stops a room.
Why North America
A continent rewriting the benchmarks
Canada, the United States and Mexico now produce wines of a quality and character that rival the references they were once measured against — a wide spectrum of varietals, styles and terroirs.
These winemakers work with real respect for land and craft, with a willingness to look beyond inherited conventions. That is the era we're buying from.
The wine renaissance is here, and it spans from Napa to Niagara.
Meet the founder
Raised on the relationship between food, culture and place
VJ grew up in Canada and built her early career with the Government of British Columbia, with the 2010 Winter Olympics marking a formative chapter — experience that later shaped how she built Kascadia.
She founded Kascadia Wine Merchants, after relocating to the San Francisco Bay Area in 2014, to introduce American wine consumers to distinctive North American wines and the people behind them. Today Kascadia ships to more than 30 US states and carries wine, books, specialty food and lifestyle goods for modern tables.
Her guiding line, and the brief for every collection she curates: live fully, feel deeply, savour slowly.
The Kascadia Wine Society
Long dinners and last pours, four times a year
Choose a four, six or twelve-bottle box. We ship on the 15th of March, June, September and December, with tasting notes for every wine inside.
Join the Society
