Kascadia wine merchants is the FIRST wine club and shop in the US to offer wines from Canada, US and Mexico.
about us
Redefining North American Wine — One Bottle at a Time
Kascadia Wine Merchants is the first wine club and online shop in the U.S. to offer wines from Canada, the United States, and Mexico—a curated celebration of North American terroir, culture, and connection.
Founded by VJ Gandhi, a passionate wine merchant and proud Asian-Canadian entrepreneur, Kascadia was born from a desire to share the wines that shaped her sense of place and belonging. After moving to California in 2014, VJ saw the need for something different in the U.S. wine space—something slower, more intentional. Something that invites people to gather, unplug, and taste what truly matters.
At Kascadia, wine isn’t about status—it’s about tasteful curation and thoughtful living. It’s about choosing bottles that bring people together, spark conversation, and elevate the everyday. We believe in luxury that feels personal. In long dinners and last pours. In wines that carry meaning—not just a price tag.
Our selections are handpicked for moments worth remembering—whether it’s a glass shared at a family table, a quiet evening to yourself, or a celebration with friends that stretches into the night. These are wines for living fully, feeling deeply, and savoring slowly.
"The wine renaissance is here, and it spans from Napa to Niagara."
— VJ Gandhi, Founder
Why Canada
Canada’s top wine-producing regions—most notably the Okanagan Valley, Niagara Peninsula, and Prince Edward County—are gaining global recognition for their exceptional grape diversity, cool-climate elegance, and precision-driven viticulture. Over the past few decades, dedicated growers have refined their craft, lowering yields and planting varietals in optimal microclimates and soils that bring out each grape’s full character.
The result? A wine culture brimming with bright acidity, bold aromatics, and expressive terroir—from racy Rieslings and structured Pinot Noirs to world-class sparkling wines and icewine that stuns the senses.
Why North America
North American wines—from Canada, the United States, and Mexico—have emerged as global leaders in the world of New World wine. These regions are producing wines of exceptional quality and character, offering a vibrant spectrum of varietals, styles, and terroirs that rival and often redefine traditional benchmarks.
With a commitment to innovation and a deep respect for land and craft, North American winemakers are challenging the legacy of Old World regions like France, Italy, and Spain—ushering in a bold new era of wine appreciation.
“The wine renaissance is here, and it spans from Napa to Niagara.”
— VJ Gandhi
meet the founder
VJ Gandhi is the visionary founder and curator of Kascadia Wine Merchants. Raised in Canada and now based in California, her lifelong appreciation for food, culture, and storytelling inspired her to create one of North America’s most distinctive and thoughtfully curated wine platforms.
With appreciation for British Columbia’s vibrant wine scene and a professional background leading large-scale marketing initiatives for the Government of Canada and the 2010 Winter Olympics, VJ blends creative intuition with strategic precision in everything she builds.
In 2014, she relocated to the Napa Valley region and founded Kascadia Wine Merchants with a clear vision: to share the beauty, craftsmanship, and untold stories of Canadian and North American wines with the U.S. market. Her belief is simple — wine should be approachable, soulful, and crafted for the way we live today.
Under her leadership, Kascadia has evolved from a boutique importer into a nationally recognized online retailer, shipping to more than 30 states and curating collections that celebrate the unique terroirs of British Columbia, Ontario, and the Pacific Northwest. Over time, the platform has expanded beyond wine to include a handpicked selection of books and lifestyle merchandise — making Kascadia a truly all-encompassing and distinctive retail destination. Perfect for gifting season and for those seeking an elevated, soulful online shopping experience.
For VJ, wine is not about status — it’s about connection. Every collection curated by Kascadia embodies her guiding philosophy: to live fully, feel deeply, and savor slowly.
