Subject to Change Wine Co. exists as a canvas for exploring time and place in Northern California. The winery was founded in 2017 by Alex Pomerantz–inspired by a true love for the intersection of California’s unique agricultural landscape, natural wine, and the many people and experiences that come along with those arenas. Over the years our team has grown, and with the help of Jonathan Walton, Kelsey Freeman, Natalia Kaminski and Dominique Henderson, our company has continued to grow, adapt, progress and improve winemaking and viticultural practices vintage after vintage.
Better agriculture is at the forefront of our company’s mission and the cornerstone of our livelihoods. We’re endlessly inspired by the land, the people who steward it, and the fruits of our collective labor. All of our wines, with the exception of the All Hours label, are single vineyard expressions. We aim to represent those people and places through the energy and transparency in the wines. We owe our excellent grower partners much of the credit for the quality of our wines. After all, winemaking starts in the vineyard.
In an area where wine production has been marked by rules and conformity, a new movement of free-thinking producers has grown. We’re proud to be part of a community defined by freedom. It’s the most exciting time in history for California natural wine. We make wines that we like to drink which can range from chuggable and fresh, to wines that can evolve and age for years to come. Our wines are made for everyone. We don’t add or subtract anything in the cellar, as the wines are raw expressions of the responsibly-farmed vineyards from which they come. They’re native-yeast-fermented with no fining, filtration - no sulfur added, no exceptions.
Each year we get closer to reaching our goal of managing our vineyards more effectively and naturally. We work with vineyard/farming consultant David Rothschild who facilitates the honing of our farming practices. We work to cultivate healthy soils and strong natural ecosystems where our grapes are grown. Our growers and vineyard managers are our connection to these beautiful places. Our goal is to translate their healthy farming into vibrant wines that represent the natural environments in which they’re grown.
We focus on both the quality of our wines as well as our community as whole. Like many industries, the wine industry has its faults and we are doing what we can to make meaningful and lasting change from the ground up. That means providing a living wage and health care for our team, working together in a fair and respectful environment, and offering opportunities for growth within the company and a general safe space. We’re proud to have long standing relationships with growers and vineyard managers with whom we can continue to work together on the health, safety, and well-being of all those who tend to the land.
We have way too much fun making these wines and we hope that you’ll have just as much fun drinking them.
What sets Pomerantz apart is not just his winemaking prowess but also his dedication to fostering inclusivity within the wine industry. His winery proudly hosts the Budbreak Project, an initiative focused on sharing resources and breaking the exclusivity often associated with wine. Through this project, aspiring winemakers receive valuable financial support and educational experiences, opening doors to new opportunities in the industry.
A shining example of the Budbreak Project's success is the birth of Hidden Society Wines, which found a nurturing space and support within the project in 2020. This remarkable endeavor showcases the power of collaboration and mentorship, allowing emerging winemakers to flourish and bring their unique creations to the world.
To learn more about Alex Pomerantz, Subject to Change Wine Co., and the inspiring Budbreak Project, I encourage you to visit subjecttochangewine.com. There, you can delve deeper into the story behind these exceptional wines and the vision that drives their creation.